Privacy policy

 

HLTH Privacy Policy

Last Updated: April 2026

This Privacy Policy for HLTH (“HLTH”, “we”, “us”, or “our”), a brand under 99 Brands Incorporated (a Wyoming-registered company at 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801, USA), describes how and why we collect, store, use, and/or share (“process”) your personal information when you use our website and online store (the “Services”).

By using the Services, you agree to the practices described in this Privacy Policy and the 99 Brands Incorporated master Privacy Policy.

1. What this policy covers

  • Visiting or interacting with our websites and online stores, including product pages, checkout, and account areas.
  • Purchasing our products, contacting customer support, or participating in marketing programs (e.g. email, SMS, loyalty, referrals).
  • Interacting with our ads, social media pages, and other digital touchpoints that link to this Privacy Policy.

This Policy supplements, and should be read together with, the 99 Brands Incorporated master Privacy Policy.

2. Personal information we collect

2.1 Information you provide

Depending on how you interact with us, you may provide:

  • Contact information: name, email address, billing and shipping address, phone number.
  • Account information: username, password, communication and marketing preferences.
  • Order and transaction details: products purchased, payment method (tokenized card or payment provider reference), order history, refunds and returns information.
  • Communications: messages to customer support, survey responses, product reviews, and other interactions with our team.
  • Health and preference information (optional): information you choose to share about lifestyle, routines, goals, and preferences related to our products, where relevant to recommendations or customer support.

2.2 Information collected automatically

When you use the Services, we automatically collect certain information:

  • Device and usage data: IP address, device identifiers, browser type, operating system, referring URLs, pages viewed, links clicked, time spent, and other interaction data.
  • Cookies and similar technologies: cookies, pixels, tags, and SDKs used for core site functionality, analytics, and marketing. For more details, see our Cookie Policy.

2.3 Information from third parties

We receive personal information from third parties, such as:

  • Payment processors: Stripe, PayPal, Klarna, Shopify Payments and similar providers (transaction confirmations, payment status, fraud risk signals).
  • Ecommerce and infrastructure: Shopify, hosting providers (e.g. AWS), and related tools supporting store operations.
  • Analytics and marketing: Google Analytics, Klaviyo, Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat, Outbrain, Taboola, AppLovin and similar partners.
  • 99 Brands Incorporated group entities and affiliates: to provide consistent operations and support.

We collect only personal data that is necessary, adequate, and not excessive for the purposes described, in accordance with applicable U.S. federal and state privacy laws.

3. How and why we use your information

3.1 Primary purposes

  • Provide and operate the Services: process orders and payments, ship products, manage returns and refunds, and maintain your account.
  • Communicate with you: send order confirmations, shipping updates, service messages, and respond to your inquiries or support requests.
  • Personalize your experience: show relevant products, content, and recommendations based on your interactions and preferences.
  • Improve and secure our Services: perform analytics, troubleshoot issues, detect and prevent fraud or abuse, and ensure security and performance.
  • Comply with legal, regulatory, and tax obligations: retain transaction data for required periods and respond to lawful requests.

3.2 Direct marketing and personalization

With your consent where required, we may:

  • Send you marketing communications (email, SMS, push, social media) about products, offers, and content.
  • Use cookies and similar tools to measure the performance of campaigns and personalize ads and recommendations.

You can opt out of direct marketing at any time (see Section 9).

4. Legal Bases for Processing

Where applicable laws require a legal basis for processing (such as GDPR for EEA/UK residents), we rely on the following grounds:

  • Contractual necessity: to perform our contract with you (e.g. fulfill orders, provide support).
  • Legal obligations: to comply with applicable laws, such as tax and accounting requirements.
  • Legitimate interests: to operate and improve our business, enhance the Services, prevent fraud, and protect our rights.
  • Consent: where required, for direct marketing or certain cookies and analytics; you may withdraw consent at any time.

For EEA/UK users (GDPR) and similar regimes, we rely on comparable legal bases (consent, contract, legal obligation, legitimate interests) as described above.

5. How we share your information

We do not sell your personal information. We may share it as follows:

  • Service providers and processors:
    • Ecommerce platform and infrastructure (e.g. Shopify, hosting providers such as AWS).
    • Payment processors (Stripe, PayPal, Klarna, Shopify Payments and similar).
    • Analytics and marketing tools (Google Analytics, Klaviyo, Meta/Instagram, TikTok, Pinterest, Snapchat, Outbrain, Taboola, AppLovin and similar partners).
    • Logistics, warehousing, and customer support providers.
  • 99 Brands Incorporated group entities and affiliates: to support unified operations, analytics, customer service, and compliance.
  • Legal, regulatory, and business transfers: to comply with laws, respond to lawful requests, or in connection with mergers, acquisitions, or sale of all or part of our business.

These third parties are contractually required to handle personal information only in accordance with our instructions, to protect it, and to use it solely for the services they provide to us, in compliance with applicable data protection laws.

For more details about particular third parties, please refer to the 99 Brands Incorporated master Privacy Policy and the privacy policies of our partners (for example: Klaviyo, Google, Meta, TikTok, Klarna, Shopify, Stripe, PayPal, Outbrain, Taboola, Snapchat, Pinterest, Instagram, AppLovin).

5.1 Payment Processors

Payment processors, including Stripe, PayPal, Klarna, Shopify Payments, and PingPong (once integrated), receive limited transaction data necessary to process payments, such as order amounts, payment method details (tokenized), and confirmation status. This sharing occurs solely for payment fulfillment, fraud prevention, and refunds, in accordance with their respective privacy policies:

  • PingPong Privacy Policy: https://www.international.pingpongx.com/privacy-policy (or applicable regional policy)

You agree to review and comply with these processors' terms as part of using our payment options.

6. International transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including but not limited to the United States and other jurisdictions where data protection laws may differ.

Where required by law, appropriate safeguards (such as contractual protections or equivalent mechanisms) are implemented to protect your personal information during such transfers.

7. Data retention and security

  • Retention:
    • Transaction and billing data are generally kept for up to 7 years to comply with tax, accounting, and legal requirements.
    • Analytics and marketing data are generally kept for up to 24 months, or as otherwise required or permitted by applicable law.

  • Data will be deleted, anonymized, or securely archived when it is no longer needed for the purposes described, in accordance with applicable data protection laws.

     

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized or accidental access, processing, loss, misuse, or alteration, including encryption, access controls, and internal reviews, in compliance with applicable data protection laws. No system is 100% secure, but if a data breach that poses a material risk is detected, we will take appropriate steps and notify affected individuals and/or regulators where required by law.

8. Your rights and choices

8.1 Your Rights Under Applicable Law

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate or incomplete personal data.
  • Object to or restrict certain types of data processing where permitted.

Requests can be made by contacting us (see Section 11). We aim to respond within 30 days or as otherwise required by law.

8.2 Direct marketing

Before using your personal data for direct marketing, we will comply with applicable data protection laws, including informing you of the purposes and your right to opt out.

You can opt out at any time by:

  • Clicking the “unsubscribe” link in marketing emails.
  • Replying “STOP” or using equivalent instructions in SMS or messaging campaigns (where available).
  • Contacting us at info@hlthtrack.com.

8.3 Additional rights for certain regions

If you are located in the EEA, UK, California, or other regions with specific data protection laws, you may have additional rights, such as:

  • Right to data portability.
  • Right to deletion/erasure in certain circumstances.
  • Right to object to or restrict processing, including profiling and targeted advertising.
  • Rights not to be discriminated against for exercising privacy rights (e.g. under CCPA/CPRA).

Region-specific disclosures may be provided in separate addenda or within the 99 Brands Incorporated master Privacy Policy.

9. Cookies and tracking technologies

  • Enable essential site functions (e.g. cart, checkout, security).
  • Measure and improve the performance and usability of the Services.
  • Personalize content and ads, including retargeting and attribution.

You can control cookies through your browser settings and other tools. Some features of the Services may not function properly if certain cookies are disabled. For more detail, please refer to our Cookie Policy.

10. Children’s privacy

The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that personal information has been collected from a child under 18 without appropriate consent, we will take reasonable steps to delete such information. If you believe a child has provided us with personal information, please contact us at info@hlthtrack.com.

Third-Party Privacy Policies

We use trusted third-party services to provide and improve the Services. These providers have their own privacy policies. Please review them for details on how they process your personal information:

  • Klaviyo: https://privacy.klaviyo.com/policies/?name=klaviyo-privacy-notice
  • Outbrain: https://www.outbrain.com/privacy/
  • Taboola: https://policies.taboola.com/privacy-policy/
  • Snapchat (Snap Inc.): https://values.snap.com/privacy/privacy-policy
  • Google: https://policies.google.com/privacy
  • Pinterest: https://policy.pinterest.com/en/privacy-policy
  • Instagram: https://privacycenter.instagram.com/policy
  • Meta (Facebook): https://www.facebook.com/privacy/policy/
  • TikTok: https://www.tiktok.com/legal/page/us/privacy-policy/en
  • Klarna: https://www.klarna.com/us/privacy/
  • Shopify: https://www.shopify.com/legal/privacy
  • AppLovin: https://legal.applovin.com/privacy/
  • Stripe: https://stripe.com/privacy
  • PayPal: https://www.paypal.com/us/privacy-center/home

Full list available in the 99 Brands Incorporated master Privacy Policy. We encourage reviewing these directly, as we do not control third-party practices.

11. Contact and complaints

If you have questions about this Privacy Policy, want to exercise your rights, or wish to make a complaint, contact:

  • Email: info@hlthtrack.com
  • Address: 99 Brands Incorporated, 1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801, USA.

You may also lodge a complaint with your local data protection authority, where applicable.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. The “Last Updated” date at the top indicates when it was last revised. Any changes become effective when posted on the Services, and continued use of the Services after that date signifies acceptance of the updated Policy.